Apparently studies have found that washing releases up to 1900 microfibres from each piece of synthetic clothing per wash. These bits of plastic are too small to be removed by conventional filtres and water treatment, so the plastic washes out to sea, where it (along with microbeads) contributes to a serious ocean pollution problem.
This strikes me as one of those rare pieces of environmental news that has direct relevance to home sewers. While I prefer natural fibres myself, sometimes they’re just not available locally at a price that is reasonable. And sometimes they’re plain not available locally. I searched high and low for stretch cotton twill for my recent Jasmine pants, but in the end the only stretch twill I could find had a substantial poly content.
I’m in general opposed to lifestyle-scale solutions for global-scale problems, so I’m not going to tell you what kind of fabric you should buy. As the article itself notes, given how much sheddable synthetic clothing is already in circulation, that likely wouldn’t address the problem anyway, and what we really need are better filtration systems (though this raises the question of what to do with all those bits of plastic that would be flushed out of our domestic sewage systems).
Still, as home sewers, we have managed to create (or at least increase) a reasonable supply or organic and local fabrics; maybe, if there were enough demand, less easily shed synthetics would be created and sold.
In the meantime, this may be another good argument for laundering clothing less frequently. In addition to the waste of water and electricity and the pollution of water from soaps and detergents, we’re plasticizing the oceans. Fantastic. So how about we only wash our clothes when they’re dirty?
As I suspected, Kotter’s book about raising urgency in order to support transformational change has a lot of overlap with climate change activism. And he clearly saw this himself as well, though all of his anecdotes and research are business-based:
“It can be helpful to think in terms of the biggest issues of all, because to do so adds clarity. Think nationally and globally: climate change, terrorism …. Do we have a strong sense of urgency to deal with these issues? Remember, words are not the test. Action is the test. … Alertness, movement, and leadership, now–and from many people, not a few–are the signs of true urgency.”
So there you go. Short post, eh?
Well, maybe not. Because while I certainly understood some of the necessities of creating and sustaining a sense of urgency if we’re going to beat climate change after reading the book, I also understood why we’re not doing better at it, and–worse–why we might not be able to.
Aim for the Heart
Kotter argues that any purely rational, evidence-based argument for change will fail because urgency is a feeling that can only be created by at least partially emotional appeals. Fair enough. You may be familiar with some of the following emotional appeals for climate change:
Sea levels are rising!
Enh, who cares. It’ll take centuries to reach my house.
Polar bears are going extinct!
Really? That’s sad. I’ll donate some money to the WWF.
It’s going to get much, much hotter!
Cool. More barbeques.
No–even hotter than that. Like, really hot. Too hot for barbeques. Hotter than it’s been for millions of years.
Wow! No more snow! I hate shoveling.
Malaria will spread! Seeds may stop germinating. 50% of species could go extinct. Our entire agricultural system could collapse. Coral reefs will disappear and the last time the ocean acidified in this way, 95% of species died.
Stop with your fear-mongering! You’re trying to drag me back to the stone ages and I will not live in a cage in the woods!
You know, people are going to die. Real people. Maybe even people you love. People are already dying. And we already have all the technology we need to solve climate change, the solutions are a tiny fraction of global GDP, we could do this in 10 years and create important new industries. If we wanted to.
Curse you and your global socialist agenda! I will not be manipulated by guilt! You are trying to make me feel, and I REFUSE.
Bring the Outside In
In Kotter’s book, this means bringing suppliers and customers and their experiences into the company in a way that informs decision making, so problems can be addressed and processes improved. For climate change, it’s those videos and articles about the kids in the countries where people are already dying from climate change–and which most people never bother to watch. In an organization, you can force people to sit down and listen to a customer rant about his terrible experience with your product; you can then change the decisions and processes that led to that experience. Managers and executives have the authority to control at least to some degree the information employees are exposed to and how that information is incorporated into the company.
But societally, we do not have the authority (nor should we) to control what information people are given outside of school. We also have no control over the execrable actions of climate change deniers, sowing deliberate misinformation in the press in order to confuse people about whether or not sea levels are even rising. And we just don’t have time to wait for the kids currently in school to grow up, start running things, and hope they make better decisions.
Find Opportunities in Crises
Like, say, the potential for renewable energy deployment to kickstart a stagnating economy, actually creating prosperity for more people while also mitigating climate change. Brilliant! Except …
Wind turbines are the devil’s work, solar is too expensive, we don’t want subsidies for any fuels that don’t already have them (oil & coal get billions every year), and actually we would just all-around prefer the crisis to the opportunity, since it’s what we’re used to. It doesn’t feel much like a crisis yet.
Deal with the NoNos
Being those people who meet every argument, every suggestion, every tactic with a “no no, we could never do that because…”. In a business setting, it’s suggested that higher-ups assign them to roles where they have no opportunity to interfere with the change process: get them away from HQ, give them a different job, and keep them very busy. Excellent advice–in a business context.
In a climate context, we have the deniers: they are not answerable to anyone outside of a legal context, and, shockingly, their actions are considered entirely within the law. We can’t pack them off anywhere or keep them busy on anything, and they’re quite happy to jet all over the world to conferences where they continue to spout the same debunked anti-scientific crap. Their stated goal? To make people just confused enough about the reality of climate change that coal and oil companies will be able to continue operating.
What this creates is a dangerous distraction for society and the climate movement: instead of building momentum for moving forward with solutions, an enormous amount of time and energy is directed at engaging with denialists and deflating their patently absurd arguments–over and over again. We don’t have time for this, but we can’t afford not to, because too many people are confused by their arguments. But then by taking the time to argue with them, in many people’s mind it legitimizes the points denialists raise and lends credence to their argument that there is a debate. But there isn’t.
If this isn’t consensus, I don’t know what is.
Kotter also suggests making fun of them. That might work–or at least be more entertaining.
(Definition of Idiot: repeatedly states he has no intention of doing anything about preserving the planet we live on because the soils, oceans, atmosphere and climate underlying our civilization are not significant, but as soon as Europe’s economy falters and a recession looms he jumps in with both feet. This, Dear Readers, is like fussing with the arrangement of the photos on your mantelpiece while your house burns down around you.)
I digress. Chances are, you are not traveling for climate activism.
But lucky you, you don’t have to!
For the very laziest among you, log on to the Climate Reality project and watch the highlights videos from the comfort of your den or living room. At the very least, watch Doubt & the concluding New York City highlights. That’ll take all of 15 minutes of your time.
For the less lazy, Moving Planet is this Saturday, aka tomorrow, and climate change events will be held all over the world. I know of several within a one-hour drive of my house including rallies, bike rides, fairs and clean energy exhibitions. It might be–I fear to even whisper it–fun.
I count myself as fairly lazy most of the time (fact: I do not own a hairdryer, mostly because I see no point in burning coal to get my hair to dry faster when it’ll dry on its own anyway, but also, it saves me a heap of time every morning and I’d much rather sleep), but even so, I’m hoping to get out to the Hamilton Moving Planet rally tomorrow afternoon.
They’re both written by well-respected, well-known environmentalists and authors.
They rely on many of the same facts: 90% of fish gone, global warming inevitable, hundreds of millions of human deaths to follow, screwy notions of “democracy” in the western world, and so on.
Yet you could not find two more different books resulting from such similar premises.
Deep Green Resistance: Western industrial civilization will never undertake a voluntary transformation to a sane and sustainable way of life, so it is up to people who see what is going on to organize, make some explosives, and start blowing things up.
Eco-Mind: Western industrial civilization has not largely undertaken a voluntary transformation to a sane and sustainable way of life, but look at Costa Rica! They are doing some interesting things. And Denmark! Let’s all be like Costa Rica and Denmark. There, all fixed.
Deep Green Resistance: Indigenous cultures have a lot to teach us about how to live with and in nature. Most of them will tell you that “listening to nature” is not a metaphor, but something serious, and if you do, nature will tell you what it wants you to do to protect it. When I listen to nature, it tells me to organize, make some explosives, and start blowing things up.
Eco-Mind: Indigenous cultures have a lot to teach us about how to live with and in nature. Indigenous peoples all over the world have loving and respectful relationships with their immediate environments. We should emulate that. There, all fixed.
Deep Green Resistance: Green technologies are promoted by hacks and sell-outs who want western industrial civlization to continue, and therefore, they are all nature-haters who will be the first against the wall when the revolution comes. Especially wind and solar energy. Ugh. You know, wind turbines and solar panels are produced in industrial processes with pollution and effluents and crap. No, it’s definitely time to organize, make some explosives, and start blowing things up.
Eco-Mind: Green technologies are a fabulous way to maintain our current way of life while reducing our carbon footprint. Look at Denmark! They produce all kinds of green electricity, and they’re not barbarians living in caves in the woods, either. We need lots and lots of wind and solar energy. Turbines and solar panels are produced by angels whose only industrial wastes are a few discordant notes from their heavenly choir. If we all produced as much green electricity as Denmark and Germany do, that might take us a whole quarter of the way towards solving the global climate change crisis. I mean, challenge. What about the other 3/4? Umm, look, angels! There, all fixed.
Deep Green Resistance: Five billion people are going to die at least and the sooner we get started, the fewer people who will die, not to mention all of the other species we’re driving to extinction, and they count too, you know. Nothing good for the environment ever came out of western industrial civilization, so the whole thing has just got to be destroyed. Who’s with me? Let’s organize, make some explosives and start blowing stuff up!
Eco-Mind: OK so people are dying and species are going extinct and deserts are growing and we’re not sure our grandchildren will be able to breathe whatever atmosphere we’re creating for them, but that’s no reason not to think positively! Only our thoughts and perceptions of the environmental crises are holding us back. OK so we’ve created a few little problems here in western industrial civilization but I’m sure it’s nothing we can’t fix with some optimism and determination. Look at Denmark! And there was some guy in India who started growing crops differently, too. Eh? There, all fixed.
Conclusion 1: If two intelligent and well-informed people can take the same set of facts, more or less, and construct such entirely different narratives with recommendations in such different universes, then whatever is going on here has precious little to do with rational argument and full consideration of the facts. (I would however like to point out that neither one of them is saying, “Ocean collapse? What ocean collapse?”)
Conclusion 2: I’d like to take Jensen and Lappe and lock them in a room together, not letting them out until they collaborate on a book. Now that–if they survived it–would be something to read.
Jensen et al don’t account for anything good or any progress whatsoever (ozone layer, reforestation in some parts of the first world–yes, I do realize that’s because we’ve exported our deforestation to poor countries–and so on), yet Lappe never analyzes whether these bits and pieces of progress could ever add up to a liveable world for ourselves and our children. Their blind spots are so complementary it’s frightening.
Here is what I would like, in my ideal LappeJensen Frankenstein book:
Lappe’s analysis of our destructive and incorrect assumptions about human nature, how they’re harming us, and what to replace them with.
Jensen et al’s analysis of the scope and extent of our environmental crises and exactly how much trouble we’re in.
Lappe’s summary and analysis of the good that people are doing about it, worldwide.
A Jensen analysis of how much those solutions will actually solve, and what problems will remain when they’re done.
Some Lappe ideas about what might bridge the gap.
And some Jensen proposals for how to hurry this thing along using stronger activist approaches than “write to your politicians, sit in the square and be arrested” left-wing thing that’s been doing us so much good so far.
In other words, I’d like the truth, solutions that match the scale of the problem, and enough optimism to keep working at it.
If you read both books, once you’ve recovered from the migraine induced by having two authors use the same facts and ideas to pull your brain in opposite directions like a piece of silly putty, you might have some sense of where that is. Or you might not. You might just have a desperate need for painkillers and a nap.
Hey, I have an idea: this year, let’s save the world.
Oh I know, we’ve promised to before, but this time, let’s really do it.
Let’s get off our comfortable asses and decide to put real money and effort into climate change.
Let’s get that using a tonne of metal and litres of gasoline to ferry one person and their shopping bags around for maximum personal convenience is a historical accident, not an inalienable human right. Let’s start doing stuff ourselves again, like walking to the store, opening cans, sweeping floors, and shoveling snow. Let’s start using calories, not coal.
Let’s realize that a hundred years ago, people lived happy and fulfilling lives with three outfits, two pairs of shoes, no televisions or computers or cell phones, in a 1000-square foot house without a garage. The rest of this stuff we keep stuffing our lives with is fun and it triggers all kinds of happy chemicals in our heads, but those chemicals are fleeting and then we are left with the debt and the environmental burden. Let’s distinguish needs from wants, and learn how to say no to ourselves. We are not toddlers. We will not die from the disappointment nor throw temper tantrums at the mall.
Let’s believe that a growth economy is not the only way to prosperity for all, that it doesn’t work on a finite planet and we may as well begin figuring out how to wind it down now, before it crashes into the twin walls of the Laws of Physics and biospheric collapse.
Let’s save the world! Let’s prioritize our health, our savings, our time, our happiness and, yes, our environment over the GDP and our personal acquisition scorecard.
Sound good? Who’s with me? For a New Year’s Resolution it’s hard to beat.
Excellent! Now that we’ve got that settled….
I only have one New Year’s Resolution for myself this year, and it’s goofy and saccharine and not specifically environmental, so you don’t get to read it here. But you could probably guess that I absolutely intend to get some wind energy projects built this year.
You would have thought, given the way some people speak and write about climate change, that this is a moderately important issue, perhaps even a very important issue. Say, on par with the Iraq or Afghanistan War, women’s rights, health care, child poverty. (All very important issues.) Instead of, you know, the end of the world.
OK, look. I know we’re used to the apocalypse, in movies and text going way back to prehistory, screaming down at us from a blackened sky while monsters gibber out of newly-formed flaming holes in the earth. I get it. We’re not used to the end of the world looking like sea level rise so slow you need to measure it over a century, gradually rising temperatures that shift the zones of tropical diseases, a permanent dustbowl in the American southwest, the drip-drip-drip of 100 extinctions per day over hundreds of years, the oceans choking on CO2 and acidifying so that massive dead zones form–a gradual, barely perceptible, frog-in-a-boiling-pot apocalypse that most of us fail to see, absorbed as we are with our Very Important Issues.*
Where are the massive spaceships filled with evil aliens who will enslave and torture us? Where is the corrupt empire bent on conquering the world, bringing us to world war III? Where are the volcanoes spewing ash and lava into the sky, choking out the sun? Where is Ragnorak? Where’s the freaking asteroid? Where is the easily-identified enemy, preferably wearing a uniform but we’ll take a natural disaster or two if that’s all that’s on offer, who we can hurl ourselves at in possibly futile acts of desperate heroism?
There isn’t one. OK? Get used to it. This is a drip-drip-drip. The most heroic thing that most of us will be able to do, and just as futile as the small band of heroes in a Hollywood action epic throwing themselves courageously against an overwhelming foe, is write a couple of letters or emails, change our buying habits, choose better housing, make informed political decisions, beg, and pray. Your moment in the sun is not coming. Unless you mean your moment to roast in a sun-baked desert, newly formed as a result of climate change.
But here’s the thing:
Some people are working very hard on this climate change thing. I am not even a foot soldier in that army. Maybe a soldier’s symbiotic parasite. The all-I-can-do, which I am doing, means researching and writing articles and interviewing and blogging and volunteering in larger efforts wherever I can, and it’s not much. The actual foot soldiers work on this forty hours a week or more, holding rallies and lobbying governments and drafting legislation and fundraising and developing green technologies. They are burning out, incidentally. It’s probably a lot more than you do, Dear Readers, and I don’t blame you. You have your own issues, Very Important and otherwise, which claim your attention and divert your energy. All well and good. Not everyone needs to be a foot soldier, or even a foot soldier’s symbiotic parasite.
But do you think, as they march past trying to save your planet for you and your kids, that you could at least get out of their way?
Could you stop voting for politicians who shamelessly pander to coal and oil companies? Don’t you know those people think that their bank accounts are more important than your children’s and grandchildren’s lives? What better definition of evil are you looking for?
Could you stop placing your short-term comfort above the goal of cultural survival? Maybe? Look, I know it’s a pain in the ass and will involve some disruption and material loss, but the unassailable fact of the matter is that energy should cost us several more times what it currently does. If you factor in simply the human death toll per coal-fired electricity plant per year, it is estimated that the cost of electricity in your home should be fifty cents per kilowatt hour, which is approximately 10x more than you presently pay. Gasoline, too, and the entire driving culture, has been so heavily subsidized that any sane, rational future in which people have actual food to eat will mean that you pay much more at the pump than you do right now. Several times more. I’m sorry, I know you like your big house in the suburbs, but that world is dead and gone. Let it go. At the very least, be prepared to pay a fair price for it. Your electricity bill will triple. As a start.
And maybe could you also stop picking at insignificant details in climate science and reporting? The scientists working to define and solve climate change are getting death threats. For the love of god. Death threats. Somehow people have gotten into their brains that the big house in the suburbs with the big car and the walk-in closets full of cheap clothes made in China were inalienable human rights bestowed on them by Providence, and any effort to undo that is satanic and evil. Thus the very people working hardest to save the world now live in fear of being assassinated for it.
Anyone who reports honestly on the issue, too, is slandered, typically for bias. Look. Newspapers, news shows, news magazines, articles, etc., are not a child’s playground. No arbitrator is obliged to make sure each of us gets equal time in the sandbox. Nor is this a play-parliament operating by Robert’s Rules of Order. The obligation, the only obligation, of any writer or journalist in any medium is to understand the facts and communicate them as clearly as possible. They do not need to be nice to any politician or political party. They do not need to be equal in their apportioning of blame. They need to tell the truth. And the harsh, cold truth of the matter is that the right-wing in nearly every country I can think of has fairly earned more of the blame than the left.
The left ain’t all that great. I don’t consider myself a leftist, for all that I am so accused every time I open my mouth or pick up a pen on environmental issues. I am willing to do anything at all that looks like it might work, regardless of who thought it up and what their political affiliation is. It’s the end of the world! I’m going to quibble? You want to implement a market-based solution? God speed. A conservative has an idea to sequester carbon** that might mean some people profit from halting climate change? Great! Can you start last week?
Forty-four Democratic politicians in America from coal- and oil-producing states voted against cap-and-trade last year. For sure, they are as evil as any Republican politician doing the same. Jean Chretien dithered and procrastinated on climate change as only he could, and I hold him responsible for the failure of Kyoto in Canada. But get this straight: no journalist, no scientist, no academic, no writer, no author owes equal air-time or pissing-time to all wings of political thought. They are required to research and report the truth. If the truth is unflattering to one political wing or party, then that is what they will and should write. If you don’t like the way your politician or party of choice is reflected in the media on this issue, then first determine whether or not the presentation is fair and accurate. If all you can do is whinge and moan about how unfair the media is, how biased it is, how liberal it is, without having a clue’s shadow in the (newly-expanded) Sahara of whether or not it is true, then please keep it to yourself. The people researching, reporting, and working on this issue have more important things to do with their time than to defend themselves against groundless accusations of bias from people who don’t even bother to consider the facts.***
I so wish that all of the politicians so implicated, left and right, and their various funders and lobbyists, working so hard to smother the world in a blanket of heat and smog and who the hell cares so long as the share prices continue to rise?–I so wish, that each of them, every one, could be quarantined on their own separate section of the earth, to live out the results of their actions, the species collapse, the ocean collapse, the coral collapse, the heat, the desertification, the storms, the floods, all on their own, while everyone else got the rest of the planet the way it was and should still be. The completely fucked-up and unfortunate truth is that the people slaving away 24/7 to end the planet will continue to profit from their current actions while still enjoying the benefits of the sacrifices being made by others, even as they work to undermine, attack and slander the foot soldiers.
You don’t want, or need, to spend your days marinating yourselves in the realities or predictions on climate change. Neither do I. I know enough to lose sleep at night, I know enough to know the scale of the problem and the required solutions, and to be motivated to do everything I am capable of, and that’s enough. I enjoy spending my life in fear and anger as little as anyone else, and choose to devote my resources and energy towards every positive step I can think of and afford. So that’s fine. You want to spend your days thinking about your issues, Very Important and otherwise, while knowing that someone somewhere is taking care of this for you.
If that’s the way you want it, then the very least you can do is get out of their way.
*Nothing wrong with Very Important Issues! They are Very Important, and deserve our attention and action. They’re just not the END OF THE WORLD.
**The problem with carbon sequestration is that it is, at this point, a purely hypothetical and untested idea, commonly promoted by the coal- and oil-industries as a way of maintaining business-as-usual practices. There are, at this moment, no feasible or proven techniques for seqeustering carbon. If there ever are, I guarantee you, climate change activists and scientists will be rushing out into their backyards to build them out of popsicle sticks and duct tape, if necessary.
***And the truth of that is that we can now afford party- or affiliation-based worldviews and responses as little as we can afford suburbs filled with McMansions, drive-thrus and 3-car garages. Of course, because I stated here that the right-wing has earned more blame than the left, I will be accused of having party- or affiliation-based responses, as if the very concept of an unbiased assessment reaching such a conclusion is impossible. This is as sensible as the claim that “unbiased” classrooms should include “Intelligent Design” in the science curriculum because clearly any open-minded assessment must inevitably lead anyone to give ID equal time with evolution, as if UNBIASED by definition means a 50/50 split. It doesn’t, any more than UNBIASED courtrooms automatically lead to the acquittal of fifty per cent of cases.
Of course, people will often tell you that selling people on environmental change by appealing to their values is romantic, i.e. unrealistic, i.e. sentimental and doomed to failure. That human beings are innately and inherently greedy, i.e. selfish, i.e. competitive, and that any proposal that does not rest itself solidly on the human incapacity to care about anything beyond the pleasures and possibilities of the self is a futile enterprise.
Let’s instead spend a mini-post digressing into evolutionary biology and evolutionary psychology,* in which cooperation is much, much more important than competition. I know, it goes against everything you were taught about evolution. Darwin was a really smart guy, but he did get a few things wrong (for instance, his bizarre belief that only the male of the species evolved through sex selection, predicated on his Victorian social values). Greed and competition are real, but there is plenty of scientific evidence for a much more hopeful view of human nature.
Think for a moment about reading this blog post.
In order to be able to do this seemingly simple act, thousands of years ago, groups of human beings had to cooperatively agree to all treat black squiggles of ink on parchment identically. They agreed that those squiggles would make certain sounds that had certain meanings, and that those meanings had to be arranged and interpreted in a certain way.
They used this newly invented system of written language to agree on a number of other things: codes of conduct, the price of bread or flour, how to define the angles in an isosceles triangle, dialogue lines in a play, how to grow beets, etc. Most of the things so defined and codified were carried out in groups: temples, tribes, families, neighbourhoods, schools, professions, guilds, theatres, cities, nations, schools.
After the discovery of electricity, western societies embarked on a massive enterprise to wire up their countries with standardized wires and outlets. The invention of computers was followed closely by societal agreement on programming languages and rules. There is a lot of cooperative behaviour underlying my production and your consumption of these paragraphs.
The internet is nothing but one gigantic cooperative venture involving millions of people. Competition takes place on the internet but it wouldn’t be possible without vast underlying stores and structures of cooperation.
We don’t always use our cooperative natures for good. We don’t always use hammers or crayons or purses for good either. We’re not innately, entirely good. But we are innately, basically cooperative. Even the most competitive of our modern ventures depend on mass cooperation, without which the competitive venture would be impossible. How would football get played if we didn’t agree what the size of the field should be and where the marking should be painted, if we didn’t work together to build the stadiums, install the seats, sell the hotdogs and tickets, and jump up to yell like idiots when a certain kind of ball passes a certain spot on the field? Even war depends on cooperation, as without it no tyrant would be able to coordinate millions of people and socialize them in the slaughter of other groups of millions of people.
Cooperation is so basic to everything we do, everything we are, everything we think, that it is utterly invisible, and so we focus our attention on the troublesomely rare competition. Which wouldn’t garner so much attention if we weren’t a cooperative species–lions spare no grief for the elimination of a rival tribe, groundhogs do not ruminate on the consequences of their consumption, bonobos–a social and cooperative primate species if ever there was one–don’t torture themselves with guilt if their behaviours eliminate the habitat for another species. (It’s unlikely it ever would, but if it did, bonobos would not establish organizations and hold demonstrations to save another species. They probably wouldn’t even notice they were gone, unless it was a species they ate.)
For a much longer, more thorough and more scientific treatment on the basic cooperativeness of the human species, I recommend Sarah Blaffer Hrdy’s Mothers and Others, in which she argues that the human ability to empathize and intuit the emotional and mental states of others drove our ability to hunt, build, educate, worship, move, and even fight in groups, and was essential to the evolution of the human species and society. Pick it up and read the first chapter, “Chimps on a Plane.” And see if that doesn’t permanently alter your view of human nature.
When a wild animal adopts the young of another species, it makes headlines around the world. When a human adopts the young of another species, we charge them a fee and force them to get a license, it’s so common. When a wild animal feeds a member of another species, it inspires books and films. Whereas it’s so common for humans to feed wild animals that we need to erect signs in public places to discourage them from doing so. We put out birdfeeders, for gods’ sake. Can you see wolves putting out rabbitfeeders?
Yes, we cooperate because we expect to benefit from those efforts; but we also cooperate when we either won’t benefit at all or could even lose out. And we enjoy doing it–so much so that some people will argue that the only reason we extend ourselves and sacrifice to help others is because of that good feeling. Dear Readers, ants don’t feed aphids because of the good feelings that sharing gives them, and even our closest primate relatives lose Theory of Mind (the ability to intuit what someone else is feeling or thinking from their facial expressions and behaviour) after early childhood. We’re special. Get used to it.
So go ahead, advocate for human goodness. It’s just as much a part of our basic natures as selfishness, greed and competition–and evidence shows that it works. We don’t need to invent a human capacity for cooperation, we just need to dust it off and polish it up after a few centuries of being blitzkrieged by competitiveness and greed and channel it towards productive ends.
*I’d like to state in advance that I know that not everyone in those fields would agree with this statement.
If you go to enough environmental activist group meetings, you are bound to hear, at some point, “What we need is more education”; the assumption being that the general public is too ill-informed to know that their behaviours are causing Issue X (biodiversity loss, climate change, smog, ozone depletion, mountain-top removal, whatever), and that if only they knew better, true and correct behaviours would flow forth naturally from their hands and hearts forevermore.
This is bunk.
It’s interest and passion that drive the need to be well-informed, not vice-versa. Pouring knowledge, statistics and information into the cranium of an otherwise unmotivated person is precisely like pouring boiling water into a candle-mold: it won’t stick, and you’ll get them all steamed up.
More importantly, education does not transform behaviour without a great deal of forethought, planning, audience-targeting, message-crafting and follow-up–and even then, Dear Readers, it’s a tough slog. The general public is already overwhelmed with information that they perceive to be irrelevant to their lives, overly complicated or technical, outside of their control, or too frightening to be entertained. Your educational efforts on Issue X when directed towards someone who is uninterested or frightened will almost certainly go to waste, and may be perceived as harassing or worse.
Environmental psychologists have been puzzling over the interesting quandary of what exactly gets people to adopt pro-environmental behaviours (PEB–I do love good jargon) with increasing alarm over the past several decades. Are you ready? It’s not what you think.
OK, it’s not just values; but values count.
Researchers have divided value systemsinto three broad categories: egoistic (concerned mostly with the self), altruistic (concerned mostly with humanity) and biospheric (concerned with living things generally). Those with biospheric values were the ones most likely to adopt PEB even when it cost them in time or money; those with altruistic values could adopt PEB when they learned about how it affected human beings, and preferably human beings close to home; those with egoistic value systems would only adopt PEB when a specific environmental issue threatened them personally.*
But! Researchers also learned that they could manipulate a person’s value system: for example, by “priming” someone with exposure to nature, either through images or through going to natural settings, a person’s value system notably shifted towards biospheric orientations. Whereas priming someone with a message about how adopting PEB X–let’s say, compact-fluorescent lightbulbs, programmable thermostats and fuel-efficient cars–benefited them, their values shifted towards egoistic and they became less likely to adopt PEB in other areas, where it might cost them.
Your kindergarten teacher was right, and the geniuses in charge of Wall Street are wrong: greed is not good. Sharing is good. Greed is bad. Greed is the end of human civilization: the rampant and uncaring destruction of any ecosystem we personally can’t live in where we can derive temporary and short-term economic benefit by such destruction; the devil-may-care extinction of 50-150 species per day on the basis that we personally can’t miss what we never knew; the theft of a viable future from our grandchildren by wanton disregard for atmospheric physics today; the insatiable modern consumer appetite for stuff over any thing that might actually matter (more on that one next time); greed kills. Those who promote greed as an answer to any significant problem ought to be tarred, feathered, and lit on fire in a public square.
OK, not really (I’m too nice for that–I have a biospheric values orientation). But greed is not the answer. When you appeal to people on the basis of greed, you teach them to be greedy. I’m not claiming that greed has never motivated the development of a system or technology with the capacity to be a solution to our environmental problems; it has. But greed prevents us from adopting those systems and technologies in any useful way by encouraging us to spend our savings instead of saving it, as per the Rebound Effect. The Rebound Effect is greed in action.
Selling pro-environmental behaviours on the basis of perceived self-interest backfires, and it backfires spectacularly. Stop doing it.
If you want to save the world–or, if you’d like to move the general public a little bit closer towards a sustainable society on Issue X–move your audience closer to a biospheric values orientation.** The farther they shift towards caring about living things in a global sense, the more receptive they will be to your educational efforts and the more likely they are to adopt pro-environmental behaviours even when expensive or inconvenient.
Whereas when you sell the public on a pro-environmental behaviour on the basis of self-interest, that is exactly what they will do. And that is all they will do. When it’s easy. When it’s cheap. When it affects them personally. And nothing else.
Next up: why modern greed is the biggest shill ever devised, and how shifting towards biospheric values not only opens up space for rainforests, endangered species of frogs and impoverished third-world villages, but for happiness too.
*I’ve posted an annotated bibliography on my favourite papers on this subspecies of environmental psychology for the viewing pleasure of anyone interested in where to go for more information or to track down sources and statistics. Enjoy.
**What that means and how it works is a post for another day, but as a first step: encourage connections and identifications with non-human nature; talk about values–the kind of people we want to be, the kind of world we want to live in, the dreams we have for our children.
Aren’t sales great? I wait all year for the hardcover sale at Chapters, book geek that I am. For one glorious week after Christmas, I can get hardcovers for less than the price of a trade paperback. So I do. I buy several. It takes me months to get through them all, but then they look so pretty on my bookshelves and the thought of being able to read them whenever I want (and cheap!) is a continual source of happiness.
I’ll bet you have a few sales you like to wait for, too. The grand opening at the newest electronics boutique so you can get the latest iPod half-price, so long as you show up before six a.m. Or your favourite clothing store with the perfect blue jeans that are thirty per cent off for one week in late April. And the best part is you saved so much money on the books/iPod/blue jeans that now you can also get a ______!
You know what I mean. Most of the time, if you’re anything like me or most of the other people I know, the extra thrill of a sale is not in being able to put the money you saved into a savings account. It’s in being able to spend that money on something else you want. It’s in this way that savings fuel more consumption rather than more savings, and this extends to other forms of savings, including energy and material use.
We don’t save it. We spend it. And this is the Rebound Effect in action.
You’ve saved so much money on your electricity bill by installing CFLs and energy-efficient appliances that NOW you can afford that huge flat-screen TV you’ve always wanted! Furnaces are now so efficient that NOW you can get a bigger house and heat it at the same cost! Car engines are so efficient (and gas still so cheap) that NOW you can get that truck! The net impact is that technological efficiences and advances that could save our environmental bacon don’t, and instead our per-capita energy and material consumption continues to go up.
I suppose I don’t need to point out that this is unsustainable.
And since you’re all bright people who have figured out on your own that this is unsustainable, I can skip over the middle arguments and leap right to the conclusion: technology is not the answer.
I’m not saying technology is a bad thing, or the devil, or that it can’t be part of the answer, as in using wind and solar to replace coal or replacing regular irrigation with drip irrigation to reduce water use; but, on its own, it is not the answer. On its own, given our cultural impulses, it fuels exactly the thing we need to avoid.
(Well done, everyone! Let’s pat ourselves on the back.)
This, in a nutshell, is why I don’t do product reviews here, except for very occasionally pointing you to something more energy- or materials-efficient when you actually need the thing in question. (In other words, no thneeds! But that is a Dr. Seuss post for another day.) When you don’t need the thing in question, the earth is definitively better off if you don’t buy it, no matter how eco-friendly “it” is.
In order for technology to be part of the solution, we need to start saving our savings instead of spending it. My theory about what that entails (not to put it too simply, but a basic cultural overhaul) is probably not going to fit into the epilogue of this post, so I’ll get to that another day. When I do, it’ll involve biospheric value systems, nature deficit disorder, pro-environmental behaviours, positive psychology and personal change. Maybe make that two or three posts.
In the meantime, when confronting a consumer decision in whatever brick-and-mortor or online venue you favour, instead of asking yourself whether you can afford the item in question, ask yourself: Do I need this? If I don’t need it, but only want it, what do I want it for? What do I expect it to do? Is it likely that this product or service can do for me what I want it to? How happy will it make me to have this thing in a week, a month, a year? When I’m done with it, how will I dispose of it?
Ask yourself, in other words, how well this thneed truly fits in to the life you have and the life you want.
I read a lot of books, so for me, books are almost always a good bet. They make me just as happy to read, mark up, reread, post about, review, read again, stroke lovingly on the bookshelf, and so on, as I think they are going to when I first flip them over to read the jacket copy in the bookstore. Books are a big part of the life I have and the life I want. Clothes, on the other hand–and new cars, big living spaces, fancy dinnerware, purses, jewelry, and what have you–aren’t. On those, I save my savings.
As a result, my ecological footprint is much lower than the average Canadian’s. Plus, I have no debt and a fairly healthy savings account balance.
Next up in this series: why that sentence is exactly the wrong way to end this post.